Our Services

INCREASED SALES AND REVENUE

It’s all about driving more traffic, more engagement, more interest and growing your brand recognition all resulting in more sales and revenue.

WSI Business Transformations takes an all-encompassing approach considering our clients’ Strategic and Business Plans, Target Market, Competitors and Industry Trends.  We understand that no two businesses are the same, so we take the time to understand your organization and build campaigns that help you achieve your objectives.

We leverage our extensive Digital Marketing knowledge, expertise and the latest industry tools to create the optimal web properties.  Websites complemented by Content, eMail and Social Marketing strategies augmented by Digital Advertising are architected to maximize lead generation and conversions.  WSI is capable of implementing a full suite of digital solutions, but of course we’ll work with you and determine which tactics are best suited to help your business accomplish its goals. We’ll mix and match to come up with the perfect digital marketing plan for your business.

Our digital solutions get results.  When you invest in any of WSI’s digital solutions, you’ll have some of the top minds in the industry working on your campaigns to deliver the best possible return on your investment. 

Our digital solutions are centered around four core areas: site, search, social and mobile. Some solutions may fit into more than one group or not entirely into one at all; don’t worry, the categories are just a way to loosely organize the many digital solutions we offer.

Site

A website is an important part of any business’s digital presence because it’s often where potential customers go to get a first impression. Our site solutions covers frontline tactics such as landing page optimization and content marketing, which businesses can use to help tell their stories and entice potential customers into making a purchase. Analytics falls into this group because it’s equally as important to measure a website’s activity and how visitors are acting on landing pages and engaging with content.

Search

Search marketing revolves around attracting customers using search engines to your website by providing the answers or products they’re looking for. WSI’s search solutions include pay-per-click (PPC), display advertising, retargeting and search engine optimization campaigns. Each of these tactics has the ability to drive more traffic to your site, which means more opportunities to make sales (and increase profit!).

Social

One thing is certain about social media: it gets more popular by the day. As adoption rates continue to rise with each new social platform, savvy businesses are taking advantage of the ability to directly communicate with their customers in a social setting. Our social solutions include social, email and video marketing, which are all methods businesses can use to increase their brand awareness and engage with their target audience to build customer retention.

Mobile

Mobile is a slightly different case because some elements from site, search and social are also part of this group (since they can and should occur on mobile as well). But for the purposes of this pillar, mobile is important because the user adoption numbers for smartphones and tablets are through the roof, which means potential customers are now searching and engaging while they’re on the move. Our mobile solutions include mobile marketing and responsive web design, both integral digital solutions for capitalizing on the mobile customer.  

Let's Break it Down

WSI Business Transformations provides the entire spectrum of Digital Marketing, Business Development and related Consulting services.  Each service or each individual subset of a main service named below can be provided.  For example, we can consult and leave the build to you; consult, build and train or consult, build, train and manage web environments.  In turn we can provide website updates only, SEO of existing environments only, analytics / reporting only etc.   Social Media environments can be built, training provided and if desired, we can manage it on behalf of our customers including content curation and if required content creation.  

All planning consulting may also be furnished without a dependence on providing any other service – Digital Marketing, Content Marketing, Social Media, email Marketing and Digital Advertising plans.  Consulting, Analytics and Reporting are common throughout all services if desired by the client.

Services 

All, any of, or any combination of these services can be provided and as such are not dependant on one or another.

Business Development Strategies 

(not just related to online – includes a 360 approach)

  • Consulting
  • Brand alignment
  • Strategic planning
  • Sales 
  • Marketing
  • Sales Management Outsourcing and/or Consulting
    • Strategic Planning                            Personnel Sourcing
    • Compensation Plans                        Quota Preparation/Assignment
    • Prospecting Strategies                     Social Selling
    • Etc.

 Systems' Integration - 360-degree view of environment

  • Consulting
  • Customer Relationship Management
  • Sales Forecasting
  • Marketing Automation
  • Inventory Management
  • Accounting
  • Point of Sale (POS)

Digital Marketing Consulting

Digital Marketing Plan including assistance with, but not limited to:
  • Unique Value Proposition
  • SWOT
  • Products / Services Brand alignment 
  • Competitive Analysis
  • Buyer Persona
  • Study and recommendations on all aspects of Digital Marketing
Content Marketing Plan including assistance with, but not limited to:
  • Who, What, Where and When
  • Creation
  • Curation
  • Distribution
  • Tools
  • Tracking
  • Storage
  • Training
Social Media Marketing Plan including assistance with, but not limited to:
  • Consulting
  • Buyer Persona recommendations
  • Platform choice
  • Content
  • Uses 
    • Brand
    • Reputation
    • Engagement
    • Sales
    • Customer Service 
  • Advertising
    • Consulting
    • Analytics
    • Training
Email Marketing Plan
  • Consulting
  • Design
  • Content
  • Setup
  • Tools
  • Training

Website (any or all the following)

  • Consulting
  • Design
  • Build
  • Training
  • Updates
  • Graphics 
  • Video

e-Commerce

  • Consulting
  • Design
  • Build
  • Training
  • Updates
  • Systems Integration

Search Engine Optimization

  • Consulting 
  • Analysis of existing environment
  • Keyword Planning and recommendations
  • Competitive Analysis
  • Local Search
  • Content optimization

Inbound Marketing

  • Consulting
  • Tools
  • Implementation
  • Training

Email/Customer Relationship Management

  • Consulting 
  • Database
  • Strategy 
  • Template creation
  • Content

Marketing Automation

  • Consulting
  • Major Systems’ covered (not limited to):
    • Salesforce Pardot
    • Sharpspring
    • Hubspot
    • Marketo
  • Onboard / Setup
  • Training
  • Operations

Mobile Marketing

  • Consulting
  • Responsive optimization
  • Landing Page
  • Unique functionality (different from website)
  • Local optimization
  • SMS and MMS Marketing
  • eCommerce
  • Advertising

Social Media Marketing

  • Consulting
  • Channel profile design, build and training
  • Content curation, creation / sharing
  • Management (posting, sharing etc.)

Content Marketing

  • Content Marketing Plans including operational instruction
    • Who – Buyer Persona driven
    • What - E-books, whitepapers, how to guides, video, blogs etc.
    • Where - Website, blog, Social Media, Paid Ads, email etc.
    • When – Part of a campaign; Responsive; Engagement etc.
  • Content Copywriting / Creation
  • Content Curating
  • Content Storage 
  • Content Tools

Paid Search / Digital Advertising

  • Consulting
  • Campaign
  • Design
  • Landing Page creation
  • PPC
  • Display Advertising
  • Geo Fencing 
  • Re-Targeting / Re-Marketing
  • Social Media Advertising
  • Analytics, Reporting & Adjustment

Analytics (Website & Social Media)

  • Consulting – e.g. Goals, objectives, training
  • Environment setup
  • Setup
  • Competitive Analysis
  • Reporting
  • Recommendations




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CALL US: 705 974 2068 / 647 236 1454